Owner refuses to remove “politically incorrect” placard put up by Wisconsin DQ
The internet is buzzing about a notice that was seen on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin. The billboard, which emphasizes the establishment’s regular usage of holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America,” unabashedly displays its commitment to what some may consider to be politically incorrect.
Owner Kevin Scheunemann stated, “I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” in an interview with WDJT-TV.
The sign has been there for the past four years, and up until recently, nothing went wrong with it—until a client complained and took a picture of it.
Franchisee Kevin Scheunemann, the owner of the store, told GoMN that last Wednesday a “student from Oregon” uploaded a picture of the sign on the official Dairy Queen Facebook page, sparking a lengthy discussion.
Scheunemann claims that the student’s complaint called the “politically incorrect” sign “extremely offensive” and required the business to “deal with (the) franchise owner.”
The majority of the supportive remarks made under the widely popular photo—which has now been removed—were directed toward Scheunemann.
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages in their locations or on their external reader boards,” Dairy Queen said in response to the incident. The opinions expressed on this sign are solely those of the independent owner; neither ADQ Corporation nor any of our other independent franchise owners are represented. We demand that each and every person who enters our doors be treated with the highest respect and decency by our franchisees and staff. Less is not acceptable.
The store is currently a “huge tourist landmark,” according to Scheunemann, who also notes that “people drive hours to take a picture with (the) sign.” Scheunemann says he has no plans to remove the sign.
A customer’s complaint over the Christian music playing inside the business prompted the decision to post the sign in the first place.
What do you think about this?
